If you’re looking to create a custom exhibition stand to showcase your products or services, you’re in the right place. Exhibitions are a fantastic way to reach a large audience and having a well-designed stand can make all the difference in attracting visitors and generating leads. For the past 15 years, Kays Exhibition Stands South Africa has been providing high-quality services to our customers. As a result, we have developed a comprehensive guide to assist you in how to go about building your next custom exhibition stand in South Africa.




In this comprehensive guide, we’ll walk you through the steps you need to follow to design and build a custom exhibition stand that will make a lasting impression on visitors. We’ll cover everything from determining your budget and selecting a location, to choosing materials and promoting your stand. By the end of this guide, you’ll have all the knowledge you need to create a custom exhibition stand that will help you stand out at your next event.


Step 1: Determine Your Budget


The first step in building a custom exhibition stand is to determine your budget. This will help you determine what materials and features you can afford to include in your stand. It’s important to be realistic about your budget and to allocate your funds wisely. Consider factors such as the size of your stand, the materials you will use, and any special features you want to include.


Step 2: Select a Location


Once you have a budget in place, the next step is to select a location for your stand. Choose a location that is visible and easy for visitors to access. Consider factors such as lighting, foot traffic, and proximity to other exhibits. If possible, try to secure a prime location that is near the entrance or in a high-traffic area.


Step 3: Design Your Stand


Once you have a location selected, it’s time to start designing your stand. This is where you’ll get to bring your vision to life and create a layout and design that showcases your products or services in the best possible way. Work with a designer or architect to create a layout and design that fits your needs and budget. Consider the size and shape of the space, the type of products or services you will be showcasing, and any special features you want to include.


Step 4: Choose Materials


Once you have a design in place, it’s time to select the materials for your stand. There are many different options to choose from, including wood, metal, acrylic, and fabric. Each material has its own unique properties and benefits, so it’s important to consider which one will best suit your needs. Think about factors such as cost, durability, and aesthetics when choosing materials for your stand.


Step 5: Build the Stand


With your materials selected, it’s time to start building your stand. This may involve constructing walls and floors, installing lighting and electrical systems, and adding any other features such as display cases or kiosks. Depending on the complexity of your design and the materials you are using, you may need to hire contractors or specialized technicians to help with the construction process.


Step 6: Transport and Set Up the Stand


Once your stand is built, you will need to transport it to the exhibition venue and set it up in your allocated space. This may require the use of a forklift or other heavy machinery. It’s important to plan ahead and ensure that you have the necessary equipment and personnel to safely transport and set up your stand.


Step 7: Promote Your Stand


Finally, be sure to promote your stand to visitors through marketing materials such as flyers and social media posts. This will help draw visitors to your stand and increase the chances of success for your exhibition. Consider creating a landing page on your website or a dedicated social media account to promote your stand and provide visitors with more information. You may also want to consider offering special promotions or incentives to encourage visitors to stop by your stand.




Building a custom exhibition stand can be a challenging but rewarding process. By following these steps and working with a team of professionals, you can create a stand that showcases your products or services in the best possible way. At Kays Exhibition Stands South Africa, we have years of experience helping companies create custom stands that make a strong impact at exhibitions. If you need assistance with designing and building a custom exhibition stand, don’t hesitate to contact us for more information. We look forward to helping you create a stand that will help you stand out at your next event.

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